ELK GROVE VILLAGE, ILL. — Greenridge Farm, a producer of all-natural uncured deli meats, meat sticks, sausages, cheeses, and condiments, officially announced its rebranding to Greenridge in August.

Recently, the company debuted its updated name, website, and logo and is rolling out new packaging on all products at consumer retailers and foodservice partners.

“As Greenridge steps into the next phase of growth, it made sense to rebrand with a cleaner, more minimal look,” said Sebastian Madej, co-founder of Greenridge. “While we continue to source our meats from throughout the Midwest it was only natural to solely use the Greenridge name, and both the updated name and look reflect our commitment to bringing the highest quality products to our expanding customer base. We are so thrilled to launch this rebrand and highlight our expanding Naturals line, across multiple platforms and bring the Greenridge name into households across the country.”

The producer also noted that the rebrand means it will continue to produce meats with artisanal methods, including using proprietary spice blends for seasoning its pork, turkey, chicken and beef. The products will also be hand trimmed, slow-marinated and naturally smoked.

Updated features on the company’s website include an expanded e-commerce platform for customers to order directly from the Chicagoland facility, a store locator, a robust archive of popular recipes featuring Greenridge’s top products, and a blog with custom content covering food, health, and lifestyle.

The Greenridge Naturals line features meat products that are lower in sodium, free of fillers, MSG, gluten, and soy, with no added nitrates or phosphates, artificial colors, or flavors.